Against a backdrop of a difficult economic climate, 95,647 visitors headed to the 2024 Caravan, Camping & Motorhome Show at the National Exhibition Centre (NEC), Birmingham between 13-18 February. The UK’s largest start of season display of Leisure Vehicles, tents, trailer tents, camping essentials, tech and gadgets’ was very well received by visitors attending from across the country - all eager to discover the latest models, products and innovations the industry has to offer.
With the sector’s leading manufacturers, dealers, experts and brands all pitched-up across five halls (almost 20 acres), many exhibiting brands including Adria, Auto- Sleepers, Bailey of Bristol, Coachman, Kaktus Vans Ltd, Knaus, Project Yonder, Rolling Homes, Wildax Motorhomes, and more have praised the success of the Show.
As well as getting up close to compare new-for-2024 campervans, caravans, motorhomes, camping essentials and accessories for on-the-road-holidays, visitors were also greeted by a star-studded line-up of guest speakers at the Inspiration Theatre. Featuring talks from the UK’s biggest outdoor-loving personalities and advocates, including Camping and Caravanning Club President Hamza Yassin, Caravan and Motorhome Club member and campervanner Annabel Croft, TV presenter and wilderness bushman Ray Mears, and television star and caravan enthusiast Will Mellor - visitors were left with endless inspiration for their next holiday, as the stars reminisced about their beloved camping memories across the UK and Europe’s most scenic destinations.
Karen Dodd, Marketing Director at NCC Events, said: “We are really pleased with the outcome of the Show. The economic environment is challenging at the moment, so it was great to welcome so many visitors to the event and in turn, sales for our exhibitors. The appetite for spending quality time touring and exploring the outdoors whether it be camping under canvas, in a caravan, campervan or motorhome, is as popular as ever. We’re looking forward to building on the success of the Show to deliver an even greater choice of products, travel inspiration, advice and activities for visitors in 2025 – watch this space! "
Seasoned campers and novices alike immersed themselves in the Show’s impressive catalogue of products, researched campsites and destinations, and received advice from industry experts. Many exhibitors were impressed and delighted with the constant footfall heading to their stands, resulting in over 80% of the Show’s footprint already signed-up to take part in 2025:
Cristina Dorador, Head of Marketing at Bailey of Bristol, said: “It’s been a really fantastic Show and great to see so many new as well as familiar faces. With it being half-term we’ve had a lot of families as well some of our most loyal customers coming here to see our new caravan and campervan models, as well as our new Alora range. The Show is a great platform to launch new products and we’ve been getting a lot of good feedback and sales.”
Slavica Sterk, Managing Director at Adria, said: "The Caravan Camping & Motorhome Show is always a great start to the year for Adria, generating the start of the Spring sales. The Show has a great energy and is full of enthusiastic prospective buyers who share our passion for the great outdoors. The Show is the best opportunity for visitors to see all things camping under one roof, and also great for us as manufacturers to showcase all of our ranges to tens of thousands of people over just a few days. It was a great Show with strong sales figures and a strong customer demand for Adria vehicles, and we are all looking forward to the next show in October 2024."
Spencer Davies, Sales Director at Auto-Sleepers said: “Auto-Sleepers have enjoyed a good week showcasing our latest award-winning motorhomes and campervans to new and existing customers. Feedback on our products and new website has been great.”
Lee Morley, Sales Director at Marquis Leisure, said: “Our sales team have enjoyed demonstrating our unique product ranges from Benimar and Mobilvetta. It was great to win another award with our Exclusive Mobilvetta Kyatch 59/2 model and see customers old and new on our stand. We look forward to returning in October with brand new ranges.”
Mark Cooper, Managing Director at Rolling Homes, said: “We’ve been overwhelmed by the reception we’ve received at the Show this year! It’s always a bit of a gamble when you come up with a new model in a completely different design that no one else does and it’s been so well received, we couldn’t have asked for a better start to the season!”
Ben Parking, Sales Director at Coachman, said: “The Show was very well attended and we’re really happy with what we sold. We’ll definitely be back in October with even more vehicles.”
Neil Boulton, Co-Founder of Beez Leisure (Knaus, Weinsberg, T@B), said: “We took a real chance with having our own stand at this Show and we have been blown away every single day by how brilliant it has been. We have had absolutely amazing sales every day, a huge amount of footfall far exceeded any target we could have set for ourselves.”
Brian Laing, Managing Director of Glossop Caravans, said: “This Show has been great. We had a fantastic first day - the best sales day we’ve had since doing this Show. Attendance has been amazing, and we’ve focussed more on our caravans this year which people have seemed to like.”
Richard Forman, Owner at PJ Camping, said: “We’ve had another great Show with all our brands seeing an increase in sales on last year. This is a great indicator that this 2024 season will see some good growth.”
Magdalena Adams, Managing Director at Kaktus Vans, said: “This is our first time at the Caravan, Camping & Motorhome Show and it has been extraordinary. We’ve made lots of sales and we have been so proud to show visitors what we have to offer.”
For those who may have missed out this time, visitors have the opportunity to return to the NEC later this year to see the new for 2025 model launches from UK and European manufacturers and dealers at the Motorhome and Caravan Show, 15-20 October 2024. Billed as the UK’s biggest leisure vehicle showcase, tickets are now on sale at https://mcshow.co.uk
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