The 2026 Caravan, Camping & Motorhome Show at the NEC Birmingham (17-22 February) closed on a real high, with visitor figures considerably up and strong sales for many exhibitors across all product categories. This year’s Show attracted 100,072 visitors (excluding exhibitors) over the six days (an increase of 12% on 2025) underlining the unwaning popularity of the leisure vehicle and camping sector in the UK.
Organised by NCC Events, the UK’s biggest start-of-the-year showcase for campervans, motorhomes, caravans, tents, holiday homes and accessories brought together over 420 exhibitors across 5 halls (over 75,000m2) of the NEC Birmingham. Visitors had the opportunity to view and compare hundreds of new leisure vehicles from leading manufacturers under one roof, alongside the UK’s largest indoor display of pitched tents and camping equipment.
As well as seasoned touring enthusiasts, the Show also attracted first-time buyers, bringing a fresh wave of vitality to the sector, at a time of exciting new launches and innovation within the market.
With thousands of visitors browsing and buying daily, many exhibitors have cited the Caravan, Camping & Motorhome Show as being a resounding success with strong sales all round. Numerous exhibitors have hailed it as their “best ever February show”.
Ben Parkin, Sales Director, Coachman Caravan Co., rounded up their week by saying: “What an incredible show it’s been for Coachman. The consumer mood has been very positive, and sales have been strong throughout – in fact our sales are 20% up on last year, so we are very pleased with how the week has gone.”
Chris Long, Sales Development Manager, ACE commented: “All the team at ACE motorhomes have been really impressed by the response to the new product launch. With such a prominent stand position in the halls and great footfall throughout the week, the show has been a huge success!”
Adrian Cross, Managing Director, Hillside Leisure explains: “We’ve had a spectacular February show. Sales have surpassed our expectations, and are up on last year. This is our most productive February show for vehicle sales to date, and many more people have booked test drives.”
Cristina Dorador de los Santos, Head of Marketing, Bailey of Bristol says: “It’s been fantastic to see so many families attending the Camping, Caravan and Motorhome Show this year. The stand has been bustling throughout, and the atmosphere has been incredibly positive with strong interest across the line-up including our new Pegasus, Endurance and Autograph model launches.”
Mike Herzberg, Director, MORELO commented: “MORELO had a successful Caravan, Camping & Motorhome Show. There was a lot of interest in the brand and we achieved good sales. As always it was good to meet new and existing customers.”
Andy Taczynski, Managing Director, Adria commented: “We are extremely happy with the business our Adria and Sun Living dealerships secured during the show, and we very much look forward to the Motorhome and Caravan Show in October.”
Richard Forman, Director, PJ Outdoors said: “This year’s show has been very good for us. We have seen that the visitor numbers are up and that has translated into buoyant sales across many brands, including those with new launches which have all been very well-received.”
John Rose, Managing Director, Rose Awnings commented: “It’s been a very successful show for Rose Awnings with strong sales across all our product lines. Overall, I’m delighted and we look forward to returning in February 2027.”
Rebecca Baker, Head of Commercial, Fogstar says: “The show has been absolutely fantastic for Fogstar. It’s been the busiest year we have had at this show, and we’ve not stopped all week.”
Andrew Hogg, Towsure Products Ltd, comments: “It’s been 6 years since Towsure last exhibited at this Show, and the response has been incredible, and very heart-warming. Our stand has been so busy from start to finish, with constant footfall, and it’s been superb.”
Harvey Alexander, Chief Executive for the Caravan and Motorhome Club, said: “The Caravan, Camping and Motorhome Show was a fantastic way to kick off the 2026 touring season. It was such a pleasure for our teams on the Club stand to welcome so many members and show visitors. The atmosphere throughout the week was positive and energising and it was brilliant to reconnect with industry colleagues. The show clearly highlighted the strong, growing interest in leisure vehicle holidays across all ages.”
Karen Dodd, Marketing Director, NCC Events concludes: “It’s been a joy to welcome so many new and returning visitors to the Show. Clearly interest in camping and leisure vehicle holidays is as popular as ever! Myself and the NCC Events Team would like to thank everyone who took the time to visit as well as our exhibitors, sponsors, speakers and partners for investing in the event and contributing to its success. We hope we provided visitors young and old with inspiration to enjoy new adventures in the great outdoors and look forward to seeing everyone again in 2027.”
Date for the Diary: The Caravan Camping & Motorhome Show returns from 16 - 21 February 2027. For those who can't wait that long, the UK’s biggest leisure vehicle showcase, the Motorhome & Caravan Show, takes place at the NEC Birmingham from 13-18 October 2026. Tickets are on sale now at mcshow.co.uk
Media enquiries to:
Rachel Chuck | Email: nccevents@wearenameless.co.uk | M: 07831 645632
Images available here: https://ccmshow.media/product/event-images/
